April 19, 2017
In a world where some choose to take what they deem as a safer approach to look and act like others, it’s important to venture on the road less traveled in order to stand out. Embracing your uniqueness isn’t just something that individuals can (and should) do, it’s important for organizations and businesses to do as well; brands in the same field that offer the same services will tend to look alike to the consumer, unless something is done to look different.
So how does one stand out in a cluttered marketplace? Firstly you have to ask yourself ‘what is it that I do differently than my competition?’ and lead with that. Second, finding innovative ways to reach your audience that haven’t been done yet (ie: if your competitors are all on Facebook, it may be worth it to try another social platform that can help you reach your target demo differently, but effectively). Finally how your office is set up says a lot about who and what you are.
Here are some great ways to make sure that the way your office looks is helping you make the right statement about your brand and accurately reflecting your company’s unique qualities.
Another alternative to help encourage spontaneous collaboration among your employees is designing your space to allow for “overlap zones,” which make it more likely your employees will run into each other. How do your employees move throughout the day? Where do they go? What kind of spaces would cause them to run into each other more frequently?
Research from the University of Michigan showed that when scientists worked in a space where they ran into one another — in areas known as “zonal overlap” — they were more likely to collaborate. The data suggests that creating opportunities for unplanned interactions among employees both inside and outside the organization actually improves performance.
Designing an office space around the “open office” concept is one thing. But what about creating a shared desk for your company’s entire staff? To represent their collaborative approach to work, the folks at the Barbarian Group built a 4,400-square-foot desk that weaves through their 20,000-square-foot office headquarters in New York City, which can sit up to 170 people at once.
Hot desking simply means no one in the office has an assigned desk or seating area. Instead, when you come in to work in the morning, you can sit anywhere you please — from open tables or desks set up with cables and monitors, to more public spaces like couches and chairs. For this to work, a company should take special care to create spaces in the office that can easily be reconfigured for different tasks and evolving teams.” (Lindsay Kolowich, blog.hubspot.com)
In order to develop the perfect space, a balance of form and function is important. Here at Burovision we’ll work closely with your company to create a work space that uniquely represents your company’s culture to help it stand apart from the competition.