July 25, 2017
One of the most important parts about understanding your business is knowing where your audience is. Beyond doing things to appeal to a broad demographic in a digital way via an SEO optimized website, strong social presence, etc., positioning your physical office in the right place means a lot as well (location, location, location!).
Where you first decided to set up shop may not necessarily be where you should stay, in order for your business to grow and flourish the way it should; various reasons (ex: neighbourhood transformed into something which isn’t as conducive of your industry as it used to be, not enough visibility, etc.) exist for why relocating your business is important. If you feel that it is the right time to make a move for your business, it’s important to let your current clients know of the move, and reach out to potential new clients in creative ways. Here are some creative ways to market that your business relocation:
“Design and print marketing materials to inform your customers: A move should be perceived as a victory of sorts, a sign of growth. It is a perfect excuse to contact existing customers and promote your business relocation as a big deal. Using a crisp, attractive, vibrantly printed newsletter, flyer or direct mail postcard that boasts the new location with all pertinent contact information and new address is one of countless ways to keep those customers loyal. This is also a great time to use social media for the same purpose, uploading digital versions of those printed materials and letting everyone share in the excitement of this big change.
Take advantage of the fresh start: It’s a new dawn for your business and this gives you an opportunity to review and revamp your brand identity. It is advisable to use the move as a chance to tweak branding, your website and all materials that reflect your company’s image. The business name or logo may very well need to be refreshed, updated or modified to the tone and flavor of the new community it now serves. Design and marketing specialists can sweep in with just the right advice and expertise to ensure that the brand message that moves with you, continues to reach out further and bring in new customers, while retaining those with whom relationships have already been established.” (Jim Galasso, smallbizdaily.com)
At Burovision not only can we help design your new location with elements that are perfectly suited to your brand, we can help manage and strategize the move beforehand. Contact us to learn more!